What is Digital Marketing and why it is important

Digital technologies have opened the door to a whole new era of Marketing–Digital Marketing. Digital Marketing is a technique to create brand awareness through the internet. Digital marketing is the process of building and maintaining customer relationship to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties through online channels.

Why Digital Marketing?

Currently Smart phone base in India is 30 Crore which is expected to grow by 2020 with the constant growth of the web, and more people getting connected every day for information on a new product, service or location. With digital marketing it becomes easy

• to Reaching the right audience
• To engage with your audience
• To motivate your audience to take action

To become a successful digital marketing professional you will require achieving few essential digital marketing skills. Some of them are:

 

1. Video production and management

Video is taking the internet by storm and this isn’t about to stop. So you should be able to create and edit video.

 

2. Social Media Marketing

Nowadays everyone is spending maximum time on social media so it is becoming the popular marketing platform to reach maximum people to grow business.

 

3. SEO & SEM

While offering SEO services, we have to consider how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

 

4. Content marketing

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

 

5. Data analytics

Monitoring and reporting with Google Analytics are pretty straightforward, but it is important to gather and use that information to learn more about consumer behaviour and apply it to new solutions that increase the traffic and site conversions.

 

6. Bulk SMS and Email Marketing

Bulk SMS is the way to send short information about your business to the maximum number of people. Bulk Email describes the business offers and information to attract maximum customers to take the action.

 

7. Digital Advertising

Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

With this skill set a one should be creative and tech-savvy and should be able to Understand Design-Based Thinking & Planning

Job Opportunities for Digital Marketing As Digital Marketing is Growing field there are various opportunities. Some of them are

• Digital Marketing Executive
• Digital Marketing Manager
• Digital Marketing Professional
• Content Marketing Manager
• SEO Executive
• Content Writers
• Inbound Marketing Manager
• Social Media Marketing Experts/Specialists
• Search Engine Marketers
• Conversion Rate Optimizer
• Copy Writers
• Analytics Manager
• CRM Manager